In the present scenario wherein hundreds of
websites are swarming the Internet every moment, it is quite
a challenging task for a website to build traffic attracting
visitors and achieving top search engine rankings and developing
its own business market thereby establishing a unique identity.
The secret of success of many a website lies in the design
and content of the site. Design and content are the fundamental
aspects to be dealt in for any website. A site may consist
of good content but will be of no use if it is not visually
appealing to the visitor and will not be able to generate
enquiries or business. It is necessary for any website to
top the search engine rankings. To achieve this, one need
to highly optimize the various web pages in the site using
search engine optimization techniques.
Normally people relate the design of a site only to the visual
appearance and graphics. But in terms of search engine optimization,
design is a broader definition including the layout, navigation,
user friendliness, positioning, graphics, color management,
To generate more business enquiries the first step is to
address Search engine optimization issues and ensure that
the site gets top search engine rankings. The second aspect
is to create a layout that is visually attractive as well
as search engine friendly. The third aspect is to engineer
the right functionality to aid a user to make a favorable
decision. The right information that aids decision-making
should be available to the user easily. We provide all the
above services from the sites Searchengineoptimizationservices
and Edesignstudio. Edesign studio specializes in web site
design and implementation while Rank High takes care of your
search engine optimization requirements.
Center align the main heading or title, which describes the
content of the page. Ensure consistency by maintaining the
same layout throughout the website. A user may get confused
if a different layout is used in another page.. Providing
a site map for your site enables the visitor or search engine
spider to figure out the entire contents of the website at
a single stroke. While designing the site leave sufficient
place to include text. Most sites fail to get top search engine
rankings, as they do not have sufficient text in their home
page. A good web designer will provide ample scope for text
on the home page. The second aspect a designer needs to consider
is to provide sufficient placeholders for links. Your chances
for top search engine rankings are increased considerably
if the number of relevant links is more. Dividing the home
page to accommodate multiple themes is a good idea, as it
will help you increase your key word frequency in the content
without sounding repetitive. Our Home Page has two themes
viz. search engine optimization services and How to choose
your search engine expert?
The positioning of the text and graphics plays a prominent
role in search engine optimization. Place the relevant and
effective content at the top of the page. Do not clutter the
page with heavy graphics like animations and flash movies
as search engine spiders or robots completely ignore a page
with heavy graphics. If you would like to use graphics, use
highly optimized images like gif and jpeg images, which reduce
the download time of a web page. Use alt text for all images
in your web page as most spiders consider this text while
indexing. Include the most relevant keywords and key phrases
in the alt text and at the same time do not clutter the image
alt text with unnecessary keywords. It is a good optimization
technique to split a single image into multiple small images,
the reason being faster downloading of the web page and more
alt text per image.
Having alt text in phantom gifs, which are 1 pixel by 1 pixel
in size, does not harm you and the visitors cannot easily
make it out. Place these gifs at points where user access
is minimum, for example at the bottom of the page. If you
are using an image as a link, place the relevant keywords
in the tool tip text.
Use cascading style sheets (CSS) for formatting the text
in a page if possible as it greatly reduces the file size
per page and also helps the search engine spider. You can
also specify the robot not to access the css through the robots.txt
file. Now considering the color management of a web page,
do not use dull or weird colors.
- Do not use the frames tag, as many spiders do not consider
- Do not use password-protected pages as search engine
spiders cannot fill in the data and proceed further.
- Do not use the Meta refresh tag as most spiders consider
it as spamming.
- Do not use PDF files, as most search engines do not index
- Avoid using of dynamic pages like ASP, cold fusion, perl
etc, as most of the search engines do not index these pages.
Google is presently indexing dynamic pages but its effect
on top search engine rankings is still not known.
Finally test the website for major browsers like Internet
Explorer and Netscape and in all resolutions before submitting