A Meta tag is a tag (coding statement) in the Hypertext Markup
Language (HTML) that describes some aspect of the contents
of a Web page and is placed near the top of the HTML in a
Web page as part of the heading.
Meta tags are used to give search engines instructions on
what a web page is about and how they should treat it. These
Meta tags are not displayed to humans surfing a site, but
can be used to influence the way a site appears in the search
There are several Meta tags that can be incorporated in a
web page of which only two tags are of high relevance for
search engine optimization. They are the Meta keywords and
Meta description tags. These two tags should be present in
every page of the web site.
Let us now have a close look as to how the Meta tags need
to be defined and organized.
Meta Keywords tag
The keywords Meta tag should contain words or phrases that
best describe the contents of the page. These words can be
separated by commas, spaces or both. This tag is not shown
to the people visiting the site, nor do the search engines
display it in their results, but many search engines do read
the keywords tag and give a slight boost to the page's ranking
for the words that are mentioned in it.
Generally, include words and phrases that are mentioned on
your page and avoid using any word more than three times in
the keywords tag. All of the words in the keywords tag should
be relevant to the document. The order of the keywords and
phrases should be in a manner such that the most important
and relevant keywords should be positioned first. The importance
of Meta keywords in determining top search engine rankings
is fast diminishing, however some search engines do use Meta
tags to determine search engine rankings. So go ahead and
use Meta keywords, they wont harm you. Good companies providing
search engine optimization services use Meta keywords intelligently
to derive some mileage from this out dated technique.
Meta Description tag
The Meta description tag is used to display a brief one or
two sentence description of the page. The content of the Meta
description tag is displayed immediately after the title in
the search engine results. This tag also aids in people clicking
our site if proper and meaningful content is displayed. So
necessary care should be taken in phrasing content for the
Meta description tag.
Limit the description to a maximum of two to three lines
as the search engines do not display the whole of the content
but only the first few words. Place the most relevant stuff
at the beginning of the sentence as it helps in better search
engine ranking. The description should be short and at the
same time be informative. Limit the length of the description
to approximately 150 to 200 characters.
In the past when the search engine optimization concept was
new, almost all the search engines used to give top priority
to the Meta tags in ranking a web site. The keywords and description
tags used to be a very important part of search engine optimization
strategy. Now that the emergence of more sophisticated search
engine algorithms, the usage of these Meta tags has been reduced
to a minimum. A good Meta tag can give you a small boost in
many engines, but you can get top search engine rankings even