A page title is a text that is visible on the title bar
of the browser, which explains about the content of a page.
You can view the page titles of a html page by viewing the
source of the page. The text found in the <title> tag
is the page title.
A page title is of great significance, as the search engines
pay special attention to the page title while indexing a page.
It is normally the title of the page that gets indexed and
gets listed in a search engine result. Most of the visitors
get attracted and tend to click a link by first seeing the
title of a page. The visitor decides whether the site is worth
visiting by looking at the title. A page title is an important
component of search engine optimization. Companies dealing
in search engine optimization services place high relevance
to page titles.
A title should best describe the page content and may include
one or two important keywords. To get top search engine rankings
the keywords may be positioned earlier on in the sentence
as search engines give high priority to words found earlier
on in the sentence. Also note that a title of the page should
be relevant to the context of the page. It is also a good
practice to have the name of the web site in the beginning
of the page title.
The title of a page should
- Include the most important and relevant keywords for the
- Start with important keywords, followed by support words
- Be in lower case as lower case letters are found first
in the search engine result.
- Use a judicious mix of keywords and adjectives users
may use to search for the site
If a page from the website: pearls is describing about sales
of qualitative pearls and diamonds, at very low prices, the
title may be captioned as, "pearls - quality pearls and
diamonds at unbelievably low prices". This title will
surely ensure top search engine ranking for this web site
if the user searches for 'low price diamonds' .
Most of the search engines today give an average ranking
to the page title of a web page. Major directories like Yahoo,
DMOZ, and search engines like AltaVista etc. weigh a web page
taking the title into consideration. A good title is important
but does not automatically ensure top search engine rankings.
A title has to be coupled with a lot of other search engine
optimization techniques to yield effective results.